Each generation of consoles see lines move between different manufacturers, so the market has changed during this generation next-gen, during which Microsoft has implemented the strategy of Sony, as Sony and Nintendo.
The video game industry is made of twists, successes, failures. Sega and its very good Dreamcast saw by Microsoft to reveal the unexpected challenger console show. Meanwhile, Sony and Nintendo each other to better himself to fight: Nintendo relying on a strong supply of First Party Games, Sony creating a strong partnership with the Third Party studios to offer consumers a wide range of successful titles . Strategies that have evolved over the past three years.
Many actors and observers point to the PS3 because of its weak sales, week after week: the inability to obtain a true success, the conclusion often made the PS3 down to failure and missed first resounding Sony (except those who believe that the PSP is also a failure).
What he must remember is that Sony has applied a different strategy with its newest: the first two were the stars Playstation securities Third Party, despite a very nice offer First Party. The best sales were made on multi-platform games. Now, Sony is close to Nintendo’s strategy.
With this third generation of Playstation, Sony has relied increasingly on the provision of a robust First Party offers to its users and prospects. MGS4, Uncharted, Infamous, Killzone 2, LittleBigPlanet, Resistance, Ratchet & Clank and many others have been launched to be the cornerstones of the line-up of Playstation 3. Fortunately, this offer has yielded particularly good game, and introducing exclusive new franchises on the market the Japanese manufacturer has managed to get a catalog enough to compete with the expanded line-up of First Party Nintendo.
Unfortunately, all the time spent by Sony’s studios to support First Party has created a sense of abandonment in the Third Party. They have publicly expressed their reluctance to develop on PS3 in the absence of a real operational support of the manufacturer.
If Sony is like Nintendo, which has become like Sony? Microsoft.
Microsoft has taken advantage of his years in advance to build a strong community through Xbox Live, and has managed to put the grab on all Third Party market. Whether coup dollars to buy exclusives or by paying themselves, Microsoft has managed the tour de force to receive any team of developers. Almost all multi-platform titles has been a development on Xbox 360 (before carrying on often botched PS3) with the exception of Final Fantasy XIII.
The multinational Bill Gates had the talent to create a simple architecture and known for its console, where the PS3 is often criticized for its complexity to develop – and in particular to optimize the loading rate of UPE. And this may remind us of the wartime PlayStation 1 / Nintendo 64: CD format, which was already very popular (unlike Blu-ray) allowed more creative freedom because it offered more space, in comparison with the cartridge from the N64. If the media and the issues are not quite identical, the result is the same.
The company continues to launch the games according to their own tastes, making escape a number of Third Party developers. Not as fast as the previous two generations of consoles, of course, because the success of the Wii to the general public and its sales figures make it a tremendous market that we can not completely ignore. Immediate consequence: the Wii has a line-up too often composed of a game level graphics and gameplay experience unworthy of Nintendo.
So we are in a natural cycle of evolution of the market? The only certainty is that by relying increasingly on providing Third Party, Sony actually benefit gamers. Each year emerging securities of high quality, and outputs the next 12 months only confirm this trend.