A research states that people are more responsive with audio visual data rather than written data. It is clearly shown when we were in school. In our school, sometimes we are getting confuse on explanation through written source like handout or book, but when the teacher give an explanation through the audio media, in this case her voice, or through the visual media like video, we will get better understanding about the material. Actually, we can bring the concept in order to optimize our marketing. On our marketing, we play the teacher’s role. Our duty is explaining the function of our products and what benefits the customers will get by using our products. In the other side, customers are like students who have various levels of ability to accept the material. Therefore, we need a single effective method that able to educate customers about our product. With good understanding about our products, we will automatically get more customers.

Audio Visual media is the best way to introduce our products to customers. However, to get the effective audio visual marketing method, we must make a high quality video because the video is representing our products and become the persuasion media. There are so many things we should prepare to make a high quality marketing video, from the concept, music, lighting, angle, design and many others. The next question that must occur after we have done with the video is: where should we post the video to? Thanks to the technology, we can forget about posting our video to television station because it is an almost impossible thing to be done and it can cost the whole company saving. Nowadays, we can use internet as the place to post our video. We can upload it in our company’s website or advertising website service. Through the internet, we do not have to spend so much money and we are able to grab customers from every country.

For us who want to try this effective marketing concept, we can start to make our video by choosing the video service. In this case, we should work with the professional so we can get maximal outcome. Through the internet, we can find so many marketing video production or corporate training videos production. We can use their service to create us high quality video.