EA has seen the iPhone as a place to release $10 ports of its big-name properties, but a new EA studio will go in the other direction with inexpensive, high-concept titles. The first game? Yup, it involves zombies.

EA’s approach to iPhone gaming has been to recreate its most successful properties as high quality, high price games. The games created have been pretty great so far, but success on the iPhone often goes to cheaper, high-concept titles, and EA has decided to get in on that action as well: the publishing giant has created a small studio called 8lb Gorilla to create easy to learn, inexpensive games for the iPhone. Continue reading →