Tag Archives: Google

Google+ Pages for Business has arrived!

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Will Google become the next Facebook as some predict? We are just hours away from the launch of Google+ pages for brands and businesses according to BizChangerZ, and internet marketing company. Google+ pages will look very similar to Facebook pages but Google has a massive advantage – they are incorporating some elements of Google+ pages into its search.  What’s the benefit you ask? Creating a Google+ Page might increase your page ranking for relevant searches

Back when Google+ first launched they asked that businesses and brands refrain from starting pages.   Mashable had a page but quickly took it down and replaced it with brand advocates.  Google was incredibly quick at deleting any pages that were not personal in nature at first. 

Google allowed brands to have pages as long as they had an actual person assigned to the account. However they started making exceptions which led to a TechCrunch employee being spawned who lived under a desk and was in love with Google+. (Read the story it’s pretty funny).  Pretty complicated right? Not anymore.

We haven’t seen all the new Google+ Pages launched yet but some are live such as the page for iHospital and BizChangerZ. Wsers will be very familiar with the service if they already have personal accounts: you can place users into circles, share content with specific groups and launch video chats. 

Here are some of the differences between Google+ personal profiles and Google+ pages:

  • A page can’t add someone to a circle until that user adds the page to one of their circles.
  • The content on a page defaults to public.
  • Pages can’t share with extended cirlces.
  • Pages have both a +1 Button and an “Add to Circles” button.  This can be a tad bit confusing as the “Add to Circles” button is the only one that will allow pages to send users updates.

Are you ready to hear why Google+ pages are going to take over the world? Well they may not take over the world but you get what I’m saying – this is important. Google Search allows users to create advanced searches using the “+” operator which allows you to find results that include an exact term.  Google is getting rid of that feature today and replacing it with this: when a user types in “+” plus the business name, brand name, etc. they’re asked if they want to add the business page to one of their Google+ circles.  If they say yes, their preferences are saved.  All queries with the “+” operator and a brand that has a business page will automatically be added to the user’s circles. 

 Creating a page is pretty simple.  Creating a page is pretty simple.  Create your Google+ Page, add a snippet of code to your blog and/or website and once Google’s “crawlers” see the code, the connection will be verified and people will be able to use the “+” feature in Google Search. 

3 Adwords Mistakes To Avoid All The Time

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The thing about Google AdWords is that so many marketers don’t quite know how to use it, but if you learn how to use it the correct way then it work absolute wonders for your business. If you’re new with it and have learned how to use it, the best approach is to go slowly and stay on top of it until you’re feeling relaxed with the system. Once you get the skill of making an AdWords campaign work, you won’t lose a lot money and at the same time you’d be able to increase your profits. It can all feel confusing and a little intimidating when you’re brand new, but if you manage your money and stick to your budget you’ll have a better chance for longevity. Next we’ll go over 3 commonly seen mistakes when using Adwords, learn about them and keep learning to have success.

When using Adwords, many make the mistake of not making their keywords unique enough. Broad keywords just causes you too loose money adversely affecting your advertising budget. Take the word “furniture”, for example, if you choose this as your keyword your results will not be what you want them to be. People who are searching for the term “furniture”, might be doing it for research purposes or they might not be sure of what they want. This is exactly why you need to narrow your keywords down, so they match your offer well. Therefore, if you want to bring people in who are truly interested in your product, then focus your keywords. Narrow keywords tend to have less competition, which means fewer websites are targeting it. So even your ad costs will come down to a great extent. Put your self in the shoes of your prospect when choosing your keyword.

Using the content network of Google to display your ads is another mistake that you should avoid making. All the partner websites are in this network and they use Google ads through their AdSense Program. Since these sites aren’t that targeted, they could prove to be a distraction for the people viewing your ad. Even if you achieve a high click through rate you are likely to see a low conversion rate. You are likely to waste large amounts of money on ads if you leave the content network on, with a poor return on your investment. And on the other hand, you can’t track these ads easily which makes it more difficult for you. Therefore, it is in your best interest to remember to turn the content network off prior to starting a new campaign. Concentrate your efforts on the Google search results and the partners that result from there.

Underestimating the significance of their landing page is another error made by many Adwords users. You have to make sure that your landing page matches your ad. This is one AdWords principle you can never violate.

Your landing page’s headline must match the copy of your ad, or people who click on your ad will be frustrated. People click on an ad because they were promised something, so you have to deliver on that. In addition to matching your ad, you also want to make your landing page visually appealing, so make sure it isn’t cluttered or sloppy looking. So your landing page and ad can’t be considered apart from each other, as together they are an important combination. If you neglect this, you may end up getting a large number of clicks with a poor conversion rate.

The above mistakes, then, can get in the way of successful AdWords campaigns, but once you know about them you can start to move in a more productive direction.

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Write Google AdWord Ads that Get Results

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Quite a number of elements play a part in any successful Adwords PPC campaign, but yes the ad copy can make or break your conversions. Today, we will talk about writing stronger and more effective advertising copy for all your PPC campaigns including Google Adwords.

There are several components involved, and just one of them is the call to action. Yes, of course some people either don’t know it or don’t do it for some reason. It’s just that a call to action has been tested over and over for decades in direct response advertising and has been shown to produce higher conversions. Never forget to put your strongest benefit in each and every ad you create – people need to know that. You need to realize that the reader doesn’t care about you at all. The reader is looking at other ads, too, and in order to capture the reader you must give a strong reason to follow your link. Relevancy is huge with PPC, and all advertising, so never give the reader any surprises after the click through. If you violate the rule about relevant streams of information, then you risk low conversions and wasted work. The second AdWords ad copy writing tip is to highlight your unique selling point in your ads. Two things you can do: first, learn all about writing classified ads, and then just simply do some Googling and study other PPC ads – easy. Just remember that all buying decisions are based on emotions and not logic. Ask yourself what are the benefits that your service or product provides to people. So your ad will need to capture attention with the headline, and then you need to include a strong benefit and call to action. Your ad must also serve the purpose of making people feel that only you can do what no one else can. How well you express the benefits plays a critical role in the entire process which begins with your ad.

Last but not the least; get creative with your copy and tell a story. You can offer elements of story in your ads if you think you can do that. If you use the story part, then be very sure there is some tie-in like they can realize similar results as you.

If you’re not sure if these ad copywritng tips will help you, we understand; so then the thing to do is test them in your campaigns, today. Here, we just touched the tip of the iceberg, so you’ll find there’s more to learn and apply as time goes by.

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